When Swatch posted a short video showing Snoopy blowing out a white candle on a cake while a second black candle remained lit, everyone got the message: a new edition of the MoonSwatch “Mission to the Moonphase” was on the way. to see the light of day. It’s now official and waiting lines will form in front of the brand’s stores on Monday April 8. She is all black and has all the attributes of her white sister: here is the “New Moon” version!
Few brands have found such a vein. Because with millions of units sold, the MoonSwatch is a global success. While the Scuba Fifty Fathoms seems to be far behind, even if this is also due to its rarity, the collaboration with Omega Replica continues to drive the brand’s sales, representing almost 70% of turnover. This is without counting the increase in sales of the Speedmaster by almost 50%. Never seen ! And when we said that it was the collab of the decade when it came out, we were careful with our words. Only 10 days after creating a new buzz with a new craze for buying/reselling people – often not passionate – looking for a small profit, Swatch repeats this small feat by only changing the color. This reminds us of Ocean of Storms, which we got our hands on and will give you a full review very soon.
As for this “new” watch, there is no need to write a novel for you because it is essentially the same thing as the first “Mission to the Moonphase”. It is matte black, both on the case and on the dial, and always mounted on a black VELCRO® strap. All the markings are white, but the hour markers are black coated with a hefty layer of Super-LumiNova Grade A to allow photoluminescence. This is often the problem with this tone because it struggles to shine in the dark, therefore seeing the result in person. The hidden message on the moon phase indicator remains, namely the quote from the Snoopy comic strip, “I can’t sleep without a night light”, just like the white moon for the battery cover on the back of the box. A small novelty, however, is that the moon phase indicator is arranged vertically with a dark opacity, splitting the hidden message in two. The price is the same, i.e. €315, and will once again be limited to one copy per person. And even if we will never queue, we will certainly take one of the two when availability is better.